sunrise tvc
A TV commercial is dependent on the endorsers and how good the ads are. I love to watch new TVCs every time they went live on TV. Companies usually change materials at least once every quarter.
But what happens #BehindtheScenes? Believe it or not, a typical 30 seconder TVC takes almost 24 hours straight of shooting. Some even lasts 3 hours in just one frame — this happens when you are doing a product shot. In our case, we did it in 15 hours. Whew!
I’m going to share with you how we did our 30 secs TVC in 15 hours. #ProjectSunrise
Day 1 : December 11- voice recording and reviewing of the material
sound design studio sunrise
We visited the Sound Design Production for the voice recording of the talent. We have to listen to the material and approve it on the spot as this will be used for the TVC.
Day 2 : December 12 – shoot day
julie's sunrise tvc 1
The van picked us up at 5 am in Pasig and took us to the first location – Pinatubo, Cubao branch. Yeah, I get a kick out from thinking it’s the Mount Pinatubo, the volcano.

direk mark meily

Second location: some random old house

After doing a few frames, we packed up by lunch time and transferred to a very old house (which was built after the liberation and owned by an old lady) a.k.a “Bahay ni Lola”, for the second location. Since we’re the client, we get royal treatment here. No kidding. We get van transfers and there’s endless food buffet spread for everyone to eat. Well, we paid a hefty amount for this, might as well enjoy the pampering, you know. #BuhayCliente
Trivia: Our commercial director, Mark Meily also did some popular McDonalds and Colgate-Palmolive TVCs; and some Filipino movies like El Presidente, Baler and Crying Ladies under his belt.
julie's sunrise tvc 2
The shoot was just like the #JuliesChiefBaker but instead of running around for errands and stuff, we just watch #BehindtheScenes, approve a few frames, make some comments and do small talk with the production team.
school scene
We did the last 3 frames at the Provill Studio in Makati. We pegged the shoot to finish around 12 midnight but luckily we got everything down between 8pm – 9pm. Yay!
Day 3 : December 16 – client interlock
In other words, the most important part of the production aka “the premier show” of the TVC. We were ushered inside a very cold room where the staff dimmed the lights after the director explained the overview of the TVC. Take note that the material shown is an offline material–which means, it wasn’t digi-Belo-ed. Wires are visible, tight shots and faded backgrounds are not yet enhanced or cleaned.
Thanks to the genius team of Director Mark Meily and Provill, they already got a head start on the editing. We made some comments and suggestions and we’re expecting to see the final material on Saturday.
Day 4: December 19 – final TVC material
It was an awful rainy Saturday. Because we are #royals, we were fetched from the staff house despite the #bedweather.
group photo with mark meily

Director Meily with the people behind the scenes: Jigso, Manprom, Provill, #teamJulies, Dragon Lady and her baker bestie, Yvonne.

The awesome Director Meily and Provill team managed to apply all the comments we made for the TVC last Wednesday. Our super big boss decided to use the 30 secs instead of the 60 secs one. Personally, we prefer the 1 minuter ad over the 30 secs.
So that’s how a commercial shoot is done. Though I love new commercials on TV, I’m now more appreciative when it comes to them. The hard work and detail put together frame by frame is no joke. Creating a TVC takes 24 hours or less. The irony of it is that it only takes 15 or 30 secs on TV.
Watch the Julie’s Sunrise TVC starting January 6, 2016 in the mornings during GMA’s Unang Hirit and ABS-CBN’s Umagang Kay Ganda. #MagandangBuhaysaTinapay #35yearsofJulies