On March 16, 2021, the I LOVE CEBU held its hybrid media launch participated with close to 400 attendees and viewers on Zoom, HRRAC and I LOVE CEBU Facebook Pages. Overnight stays and dining vouchers were raffled off during the event for the media attendees in Manila, Cebu, and Davao.
I LOVE CEBU is a sustained campaign to bring back tourism to Cebu. This is a private-sector (DOT accredited hotels, resorts, tour operators, and travel agents) led initiative project to help revive the travel industry, one year after the nationwide lockdown.
The Covid-19 pandemic has caused global economic distress and the tourism sector has been experiencing devastating setbacks. Hospitality, tourism, and aviation are the most hardly hit industries where the revenues reached all-time lowest. Leisure travel has been banned since March of 2020 and the entire island of Cebu closed its borders to travelers which resulted in the shutdown of most of the tourism establishments like resorts, restaurants, attractions, etc.
The Project I LOVE CEBU (ILC) includes an online platform voucher selling for participating DOT-accredited hotels, tour operators, travel agents, on the whole island of Cebu.
Part of the year-round activities is a roadshow in June in Visayas and Mindanao. Once the “Cebu Bubble” is formed, foreign wholesalers will be hosted sometime in October. As Christmas and Sinulog come nearer, another online sale will be held in November to encourage more bookings. Capping the campaign is a “Visit Cebu” campaign that will be launched in January of 2022.
I LOVE CEBU Objectives
Customer service is the main economic driver of Cebu in tourism. The I LOVE CEBU campaign aims to encourage safe travel to jumpstart the recovery process. An online selling platform is also made available where one can buy room accommodation, transportation, and tour package rates at the best prices. More so, revive the popularity of Cebu as one of the most sought-after travel destinations in the Philippines for both business and leisure. The campaign also supports the “Wake-up in the Philippines” campaign of the Tourism Promotions Board (TPB) and the Department of Tourism (DOT) through destination marketing and experiential packages.
How to book?
I LOVE CEBU online travel sale starts from March 21 to April 30, 2021on https://traveloco.ph/ilovecebu . Vouchers are valid until April 30, 2022 subject to terms and conditions per participating establishment.
Alpa City Suites, Amethyst Boutique Hotel Cebu, Bai Hotel Cebu, Bayfront Hotel Cebu, BE Resort Mactan, Bluewater Maribago Beach Resort, Bluewater Sumilon Island Resort, Cebu Grand Hotel, Cebu Hotel Plus, Cebu Palm Grass Hotel, Cebu Parklane International Hotel, Cebu White Sands Resort & Spa, Citadines Cebu City, Citi Park Hotel, Costabella Tropical Beach Hotel, Crimson Resort & Spa Mactan, Diamond Hotel, Club Serena, Dusit Thani Mactan Cebu, Golden Prince Hotel, Goldberry Suites & Hotel Mactan and Cebu, Harrolds Hotel, Hotel Elizabeth Cebu, JPark Island Resort & Waterpark Mactan Cebu, Marco Polo Plaza Cebu, Mezzo Hotel, North Sky Beach, One Central Hotel & Suites, OYO Hotels (Oslob, Sta. Fe, Bantayan, Moalboal, Pacific Cebu Resort, Plantation Bay Resort & Spa, Quest Hotel & Conference Center Cebu, Radisson Blu Cebu, Red Planet Hotels, Sarrosa International Hotel, Savoy Hotel Mactan, SEDA Central Block and SEDA Ayala Cebu, Shangri-La’s Mactan Resort and Spa, Solea Hotel and Resorts, Solea Hotels & Resorts, St. Catherine Boutique Hotel, Summit Galleria Cebu, Tambuli Beach Resort, Waterfront Airport Hotel and Casino, Waterfront Cebu City Hotel and Casino.
Also included are the following tour operators and agents. Destination Specialists Cebu Inc., Divaishnavi Int’l Inc., Evasion Tropicale Tours & Travel, Experience More Travel Specialists Inc., First United Travel Inc, Funtastic Travel & Tours Inc., Global Link Travel and Tours, Golden JC Holiday Travel, Grand Hope Travel Inc., Green Earth Tours and Travel Inc., iTRAVEL iEXPLORE Tours & Services, Land and Sky Travel Service, Inc., PTN Travel Corporation, Rivergate Transport Services, Southwind Travel & Tours, Travel with Southwind Inc, Sun Travel and Tours Corporation, TravelServices Inc, Travelite Travel and Tours Co., Wander Lanes Travel Co. Inc.